Our Brand
The following guidelines outline the rules for using the visual assets of Definition Theatre. Please help us protect our brand and present your work in best way possible by following these simple guidelines.
The Definition Logo
The amount of clear space around the Definition logo must be no smaller than the stem height of the “I” letter. Don’t place text or distracting elements within this clear-space area.
The Definition logo should primarily be used in the following combinations:
Black on White
Definition gold on Black
Black on Definition Gold
The Definition logo should not appear with Definition Gold on White. If a photograph provides enough contrast, use the Definition Gold logo, followed by White if needed.
The Definition Color Pallete
Definition Gold PANTONE: P 7-8 U HEX: #FFCC00 CMYK:0%, 19%, 100%, 0% RGB: 255, 205, 5
Black HEX: #000000 CMYK: 0%, 0%, 0%, 100% RGB: 0, 0, 0
White HEX: #FFFFFF CMYK: 0%, 0%, 0%, 0% RGB: 255, 255, 255
Charcoal HEX: #58595B CMYK: 0%, 0%, 0%, 80% RGB: 88, 89, 91
Tan HEX: #E5C07A CMYK: 10%, 24%, 61%, 0% RGB: 228, 191, 121
Honey HEX: #CB9831 CMYK: 20%, 40%, 96%, 2% RGB: R: 203, G: 152, B: 49
Typography
Heading 1
Sofia Pro, Bold (700)
SUBHEAD / LINKS
Source Code Pro, Bold (700), All Caps
Paragraph / Copy
Sofia Pro, Regular (300)
Exclamation Mark
The Definition Exclamation Mark is used in particular moments where there is limited space for visual brand identity. This comes to play commonly in favicons or profile images. Consider the exclamation mark as a mascot, appearing only in select places as an extention of the the brand, not a secondary logo.
Questions? Email our graphic designer, ari@definitiontheatre.org